I Was You 8 Years Ago
ASE Master Tech. 10 years at dealerships. Knew cars better than my own kids. Wanted to open my own shop.
Problem? I couldn't tell you what "break-even analysis" meant. I thought SOPs were for corporate chains, not 2-bay independents. And I definitely didn't know that my first chosen location—seemed perfect, busy street—would've bankrupted me in 8 months.
"I learned by building. First shop: $40K location mistake, but survived. Second shop: profitable month 2. Third shop: systematized from day one."
Now I package those systems for technicians ready to make the leap. No theory. No fluff. Just the exact tools I use to evaluate, launch, and run shops that actually make money.